Running an art gallery is like managing a sports team—finding talent, competing with others, and building strong relationships. Margo Lea of Woodlands Gallery needed an edge, so Parkway Studios created short films for four female artisans, highlighting their creative process. After hosting a live screening event that drew over 100 attendees, Woodlands saw a significant boost in art sales and increased interest from new artists eager to feature their work. The featured artists have since become brand ambassadors, enhancing the gallery’s reputation in the region.